About GCRI
The Global Consumer Research Initiative is an independent, mission-driven organization dedicated to understanding how people shop and buy around the world.
Mission & Values
Independence
We maintain strict ethical firewalls from commercial interests to ensure unbiased research.
Equity
Our research represents diverse voices from all regions, economic backgrounds, and demographics.
Privacy
We uphold the highest standards of data protection and participant privacy across all jurisdictions.
Transparency
All methods, funding sources, and governance structures are publicly documented.
Governance & Independence
GCRI operates under an independent charter with oversight from an international board representing academia, civil society, and regional stakeholders.
Request Governance Charter →Ethics & IRB
All research undergoes rigorous ethical review through our Institutional Review Board (IRB), ensuring participant protection and informed consent across diverse cultural contexts.
Annual Reports & Financials
We publish audited financial statements and donor disclosures annually to maintain transparency.