Research
Rigorous, ethical research on global consumer behavior through the Global Shopper Observatory, Living Labs, and innovative methodologies.
Global Shopper Observatory (GSO)
Large-scale, cross-country studies tracking shopping behaviors, preferences, and trends across demographics.
Learn more →Living Labs
City-based research environments testing interventions and innovations in real-world shopping contexts.
Learn more →Methods & Measurement
Innovative sampling approaches, quality assurance protocols, and reproducible research practices.
Learn more →Publications Library
Access our complete collection of reports, briefs, and working papers with bilingual abstracts and citation export.
Global Shopping Trends 2024
Payment Preferences Across Africa
Trust Metrics in E-Commerce
Reproducibility & Transparency
Pre-Registration
All major studies are pre-registered with detailed hypotheses, methods, and analysis plans published before data collection.
Open Methods
Jupyter notebooks, code examples, and replication kits available for all published findings to ensure reproducibility.