Global Regions
GCRI operates across five major regions, with local teams conducting research that reflects the unique shopping behaviors and cultural contexts of each area.
🌎
Americas
North, Central, and South America - from Canada to Chile
35
Countries
450K+
Participants
120
Studies
🌍
Africa
Sub-Saharan and North Africa - diverse markets and cultures
54
Countries
380K+
Participants
95
Studies
🌏
Asia-Pacific
East, Southeast, and South Asia plus Oceania
48
Countries
720K+
Participants
185
Studies
🇪🇺
Europe
European Union, UK, and Eastern Europe
44
Countries
520K+
Participants
165
Studies
🌍
Middle East
Gulf States, Levant, and broader Middle East
19
Countries
240K+
Participants
75
Studies
Regional Collaboration
Local Expertise
Each region has dedicated research teams who understand local markets, cultural nuances, and regulatory environments to ensure relevant insights.
Cross-Regional Learning
We facilitate knowledge exchange between regions, identifying universal patterns and region-specific behaviors in consumer shopping and buying.