Global Regions

GCRI operates across five major regions, with local teams conducting research that reflects the unique shopping behaviors and cultural contexts of each area.

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الأمريكتان

North, Central, and South America - from Canada to Chile

أفريقيا

Sub-Saharan and North Africa - diverse markets and cultures

آسيا والمحيط الهادئ

East, Southeast, and South Asia plus Oceania

أوروبا

European Union, UK, and Eastern Europe

الشرق الأوسط

Gulf States, Levant, and broader Middle East

Regional Collaboration

Local Expertise

Each region has dedicated research teams who understand local markets, cultural nuances, and regulatory environments to ensure relevant insights.

Cross-Regional Learning

We facilitate knowledge exchange between regions, identifying universal patterns and region-specific behaviors in consumer shopping and buying.