How the world really shops.
A global, independent research initiative studying consumer behavior ethically, rigorously, and openly.
150+
Countries Covered
2M+
Participants
500+
Datasets
5
Languages
25+
Standards Issued
Latest Research
Global Trends
Mobile Commerce Surges to 68% of Global Transactions
New data from Q3 2024 shows mobile devices now account for over two-thirds of all online purchases worldwide, with the highest adoption in Asia-Pacific markets.
November 15, 2024Read more →
Consumer Trust
Consumer Trust in E-Commerce Platforms Declines
Trust metrics drop 12% year-over-year as privacy concerns and fake reviews erode consumer confidence across major shopping platforms.
November 8, 2024Read more →
Payment Innovation
BNPL Adoption Doubles in Emerging Markets
Buy Now Pay Later services see explosive 200% growth in Africa and Latin America, addressing critical credit access gaps for millions of consumers.
October 28, 2024Read more →