Living Labs
City-based research environments where we test interventions, innovations, and policy changes in real-world shopping contexts with active community participation.
Active Living Labs
Lagos, Nigeria
São Paulo, Brazil
Mexico City, Mexico
How Living Labs Work
Community Partnership
We work with local governments, businesses, and community organizations to establish a research lab that reflects the city's unique shopping ecosystem.
Intervention Design
Local teams design interventions or innovations to test—such as new payment systems, delivery models, or transparency tools—with input from residents.
Real-World Testing
Interventions are tested with thousands of real shoppers in authentic contexts, using rigorous experimental designs (RCTs when feasible).
Impact Measurement
We measure outcomes using surveys, transaction data, behavioral observations, and qualitative interviews to understand what works and why.
Featured Projects
Trust Labels for E-Commerce (São Paulo)
Testing standardized trust labels on product pages to help consumers make informed decisions. 78% of participants reported increased confidence.
Last-Mile Delivery Optimization (Mumbai)
Comparing different delivery models (hub-and-spoke, micro-fulfillment) for cost-effectiveness and environmental impact in dense urban areas.
Mobile Wallet Financial Literacy (Lagos)
Providing in-app education about fees, security, and financial planning for first-time digital payment users.
Propose a Living Lab
Is your city interested in hosting a GCRI Living Lab? We're always looking for new partnerships with municipalities, research institutions, and community organizations.
Submit a Proposal